DAL Food is the top dairy processing company in Sudan, and markets its products under the CAPO brand. Since its establishment in 1997, DAL Food’s dairy production capabilities and product range have steadily evolved. Today, it offers pasteurised and long-life milk, plain and fruit yoghurt, cheese, cream, butter and mish (a traditional Sudanese delicacy).
CAPO is the leading dairy brand in the country and is renowned for its product innovation, creative marketing and leadership in the dairy field. The brand focuses on quality and taste, and has earned the loyalty of Sudanese consumers by consistently producing delicious dairy products, manufactured to the highest quality standards.
To ensure CAPO products reach the retailer in perfect condition, DAL Food manages its own distribution via a state-of-the-art fleet of refrigerated trucks. Branded coolers are supplied to retailers’ premises to guarantee optimum storage conditions and ensure that products are correctly displayed to the consumer.
CAPO’s focus on continuous improvement, high quality products and innovation is internationally recognised; in 2000, it was awarded an ISO 9001:1994 Certificate of Approval by Lloyd’s Register of Quality Assurance, making it the first organisation in Sudan to achieve ISO status. The certification has since been renewed twice – most recently in 2010 – to the most up to date certification (ISO 9001:2008). DAL Dairy is still the only dairy processor in Sudan with this accreditation. In 2008, CAPO achieved another Sudanese first when it was awarded the Best Communications Campaign for the Middle East and Africa.
The dairy business recently moved into a world-class dairy plant in Khartoum North, designed in conjunction with TetraPak. The new plant paves the way for CAPO to revolutionise the distribution of safe hygienic milk to consumers in the greater Khartoum area. This investment cements CAPO’s leading status, and prepares the CAPO brand for a future of continued growth and national expansion.