About DAL Group

Dating back to its beginnings in 1951 as an engineering dealership under the name Sayer & Colley, DAL’s history is rich with success stories, out of which emerged Sudan’s largest and most diversified privately-owned conglomerate that offers a wide range of products and services to businesses and consumers alike, its reach spanning the length and breadth of the country.

Our overriding objective is to produce, sell and support quality products. It is this commitment that motivation considerable investment in product development and quality systems – the driving force behind the Group’s constant pursuit of excellence.

Equality is important to our deep commitment to building lasting relationships with our customers, business partners and other stakeholders through our ability to deliver additional value.

Chairman's Message

Our commitment to Sudan, deep knowledge and experience

“We believe that our strength is derived from the diversity of both our people and our customers; we have the privilege of dealing with a range of businesses and consumers across many sectors. We touch the lives of people every day through our products and services, and as much as we believe that is a privilege, we realize the great responsibility that comes with it.

Our focus on quality will ultimately lead to improved financial and operational excellence. We are committed to growth in our existing business and new ones, all along aiming at the highest operating standards. It is this commitment that motivates our considerable investment in innovation, product development and quality systems; the driving force behind the Group’s constant pursuit of excellence.

We will work systematically to achieve continuous improvements, setting targets, adding value, and measuring progress. It is very important that our deeds match our aspirations.”

Osama Daoud Abdellatif
Chairman, DAL Group

Our Values

We focus on our customers, offering them best-in-class products and services while building long-term relationships

We strive to maintain a diverse workforce where people are valued and treated solely on merit and competence, irrespective of gender, beliefs, and ethnicity.

We build world-class operations, leading the way for others in the region, and are committed to the social, environmental and economic development of Sudan and the region.

We have no political affiliations, observe the law at all times, and act with integrity and honesty.

We aim to be a global leader in responsible business and do not engage in activities that harm people or the environment.

Our Mission

We believe it is our duty to enrich the quality of people’s lives and to behave responsibly in the process. As our business grows, so do our responsibilities. We care deeply about the wider impact of our actions and are always seeking new ways to make DAL Group a better, more responsible company.

In order to achieve that, we will:

Contribute to the on-going development of Sudan and the region through the provision of high quality, value added products and services to our customers.

Grow profitably by pursuing opportunities that leverage our expertise and operational excellence.

Provide employees with a working environment that stimulates innovation, diversity, teamwork, learning and development, while offering challenging and satisfying work opportunities with recognition and reward for outstanding performance.